PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads.
PPC is used for all types of campaign goals, including: PPC is all about relevance.
Users are searching for specific products, services, and information at any given time.
Generally speaking, there are 3 parties involved in the transaction. They either promote it to the audience they already have or to attract potential customers and persuade them on the value of the product so that they end up buying it.
which can also be known as the vendor, the brand, the retailer, or the seller. They gain a commission from each sale or each lead. There are several different payment arrangements between the merchant and the affiliate, but one of the most popular for dating affiliate programs is the pay per lead.
It is when the affiliate is paid after the potential customer follows a call to action.
For example, after they fill out a form, install an app, etc.
Run on Google, Search Partner sites, and Display Network sites, Ad Words is the largest pay-per-click platform.
Ad Words was launched in October 2000 and has gone through several iterations over the last 15 years.
Though the commission is lower than a pay per sale program, you are more likely to have a higher conversion if the lead is only required to follow a call to action like downloading software or providing information.
One of our partners has kindly consented to let us show you one of his small campaigns that show how one can profitably earn from niches and careful geographic targeting, using only Google pay per click campaigns.
Advertisers have the ability to show a targeted ad at the exact moment this search is occurring.