After all, a great newsletter is worthless if it never sees the light of day.
Here are seven ways to achieve that, plus a few examples of great subject lines to inspire you during the next newsletter slog.
Jack Threads and Buzzfeed have both nailed this voice, at least for my demographic (I’m a 28-year-old female).
These were actually WORSE than just saying "hey." Apparently nothing gets people out of the mood for love more than the term "cargo jorts." Of the top five most commonly selected lines (users were given three options per match), only two of those lines were high-performing. Notopoulos writes about tech and internet culture is cohost of the Internet Explorer podcast.
Settle this once and for all: are they called fireflies or lightning bugs? Katie Notopoulos is a senior editor for Buzz Feed News and is based in New York.
Out of the billions of emails that are sent every day, how can you make sure that yours stands out?
We asked career, email, and marketing experts to offer their best tips for crafting the perfect email subject line. Not including a subject line Amanda Augustine, career expert at professional job-matching service The Ladders, stresses that it can be the most important part of the email. A typical inbox reveals about 60 characters of an email's subject line, while a mobile phone shows just 25 to 30 characters, says Augustine. A whopping 50% of emails are read on mobile phones, says Dmitri Leonov, a VP at email management service Sane Box. Be clear and specific about the topic of the email.They know their audience is primarily millennials, so they’ve mastered the language we use between our friends and on social media – and they speak to us in the same tone. The organization’s founder, Matt Winkler, believed creating headline intrigue with unique word combinations would get more people to click, and it did.Fun literary devices like puns, non-sequiturs, or alliteration can achieve the same effect.What's a better line: "How you doin'" or "How you doin'? Sunday priorities: exercise, sleep, or aggressive mimosas? " The dating app Hinge (it's like Tinder but based more on your Facebook friend group) did some experimenting to find out what kinds of opening messages work best once you've been matched with someone. To aid our writer’s block when it comes to email subject lines, we searched for commonalities among ones that made us click.