Now you should know this isn't just a collection of ads...
Gary halbert dating ad
In the copy though I explain how each ad contains the greatest copywriting lesson of all time, which is completely true.
I guess I was just a bit too aggressive with my advertising.
According to Paul Feldwick, it has sold over eight million copies.
The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes.
For the past four weeks I’ve been doing research at several libraries, on google, and combing through the massive online newspaper archives at for I have uncovered 37 of the best newspaper, magazine, direct mail and online advertisements ever written by Gary Halbert, who in most people’s opinion is the best copywriter who ever lived.
Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book.
Thanks, Jason Jason, I bought this about a week ago, and I'm very happy with my purchase.
The videos which explain Halbert's thinking in each ad are outstanding.
The reason why I’m telling you about all the toys I had when I was just 28, is to prove to you that if a guy like me...