Looking across age groups, the youngest cohort (18-29 years old) has the largest percentage of online daters within it, with 18% of all online adults in that age group visiting a dating site.
However, 11% of online adults ages 30-49 have ventured to dating sites, while 6% of those ages 50-64 and a mere 3% of those aged 65 and older have tried dating sites.
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Looking exclusively at the current target population for these services, we find that 37% of internet users who say they are both single and currently looking to meet a romantic partner have gone to a dating website, which represents about 4 million people.
Online daters are generally younger and more likely to be employed.
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Meanwhile, the share of 55- to 64-year-olds who use online dating has doubled over the same time period (from 6% in 2013 to 12% in 2015).
For young adults in particular, this overall increase in online dating usage has been accompanied by a dramatic increase in the use of mobile dating apps.
With each passing day, online dating is becoming more common. No other site has achieved the delicate balance between quality and quantity like this site has.